An image of the past combined with the sound of the future courtesy of the music /marketing guru’s at Stones Throw and Bruce Haack, who was not only widely considered as one of electronic music’s true pioneers, but was also a man in possession of the most unassuming of faces.
This is a video of simple teenage abandon with not an alcopop in sight – just coke cans on the table.
Simply put, this is one of the strongest, most poignant music videos you’ll ever watch.
In fact to call it just a music video does it a disservice, but if you want something to do with 9mins 40seconds of your time, you could do no better than watching this.
The average coming-of-age film is generally thwart with drama at every turn and a look-at-me-look-at-me element that rarely deserve any attention at all.
So if you come across a largely slept on 2002 film full of character, subtlety and previously untapped performing talent, then you’ll have no doubt discovered what it was like Raising Victor Vargas.
Impressive showreel from Kristofer Ström; the maker of Benga’s Baltimore Clap.
He uses a simple hand-made style full of charm and plenty of character, or should I say characters. Enjoy.
One of Dubstep’s finer exponents – Benga – goes all Art-house Plus courtesy of video direction by Kristofer Ström.
BIG.
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via INX blogspot
Traffic Wardens: We can’t stand them. The Insomniax: If you don’t know them, by the time we’re finished you will do.
Crystle Clear Cinema presents A Bad Day For Benny trailor for the impending short film, featuring Insomniax band member and fully paid up theatre performer Mark Anderson. Benny’s the Warden who can never catch a break, though we can probably agree that he doesn’t deserve one.
With soundtrack by The Insomniax and a cameo by INX’s very own Doctor Sydney Velvet (that’s right), what this video hints at is a) the versatility required by the modern performer and b) the analytical / creative spontaneity of American Director Crystle Clear who discovered a phenomenon we despise and turned it into a short film we can warm to.
Sometimes if you want to create extra footfall for your brand, you’ve got to take it to the streets. Literally.
Brand Mystro has certainly figured that out, so follow him and his tape-deck roadshow, as he travels the tube from markets to the Millennium Bridge getting more than a smile or two along the way.
Genuine human to human interactivity begets viral / trailer, begets complementary blog piece. See how this marketing thing works? I know what it’s like around my way, turns out Mystro’s way is pretty similar.
I’m an F1 addict. if you know me then you already know this. Symptoms include an ability to slide the topic into any conversation, severe hypertension before the red lights go out and mild nausea in between races.
I fill these days with the amount of re-runs I can watch, sites I can read and articles I can write for my F1 blog. The McLaren brand team has obviously been inside my mind. With their site intro and screensaver, they’ve managed to capture that obsession with a countdown to next race measured in seconds, drivers’ blinks and car updates (of which their better be plenty) amongst some other unusual measuring tools.
As well as stepping the performance on their car, McLaren have upped the anti on user interaction and engagement with their fan-base this season with a website that goes some way in reflecting their commitment to beautiful yet functional aesthetics. Openness and transparency has been the Formula 1 promise over the last year-or-so. McLaren have also added a tone of voice, which manages to keep junkies like me in check until race time.
Strong campaign work for The Guardian by WK from back in 2008.
You could call them brand values or life values: take your pick. Either way the messages just make sense.
Picture the swanky but slightly chaotic scene. It’s the screenwriters strike of 2007. There’s no new product and no scriptwriters to make it. What to do? Dip into the archives of course, for a brand that was crying out for a remake.
So what next when you need the hard cash of major investors in order to bring the project to life? Well if you’ve got the iconic visual references of the original Tron to drawn on, you for-go the script and cut straight to the trailer.
Post production juggernauts Digital Domain did the honours, which in turn brought on the necessary brands and distributors to make things happen. Most tellingly from a marketing perspective was the simultaneous development of a Tron Legacy computer game, which if modern marketing trends count for anything, will probably outstrip the ridiculous revenue already promised by the film itself.
Not every brand will be able to try this at home, but it won’t be the last time we see this potential means of production.
