Strong campaign work for The Guardian by WK from back in 2008.

You could call them brand values or life values: take your pick. Either way the messages just make sense.

Nice use of typography in ads for the Citeoën 2CV; a car whose visual appeal might have seemed a little less obvious.

A bit harsh perhaps, but the ads are proof that the mid 70’s were great years for design and the arts at least.

: :

via ISO50

Three rolling street-side billboard ads with three tenuous uses of the Saint Georges flag can only mean one thing; it’s World Cup silly season.

All the things you need to prepare you for a summer of sporting activity, you know – chocolate bars, beer, fizzy drinks – have provided us with all the ad nauseum we need for the coming summer months.

And there’s the new spot from Nike. In truth you don’t need them either, but as usual they claim a credible position with an irrefutable life message.

The ads not bad either.

When I clicked on the link, to look at this ad.

I had no idea that it would be so bad.

When they came up with the concept, they all must have known.

That all they’d end up with, was a really bad poem.

THE END.

Classic Nike. Classic work from agency W&K, taken a couple of years ago in NYC. Not by me I might add.

Sometimes, only sometimes, advertising hits the nail right on head. I want you to forget Nike for a minute though, and focus on the truth in a message that oh-so-many can relate to.

I know what I said yesterday too, but honestly, I will tomorrow…

Get Serious. Get to Work. No it’s not Gordon Brown tirade, but from a recent Nike spot that says what the Department of Trade and industry would love to put out there, if only they thought young people were listening.

With a strong voice-over narrative and poignant strap-line, Nike manage to separate a more general, life affirming message from the consumer action that not only strengthens the Nike brand, but makes the ad feel genuine in its motivations.

I actually felt motivated watching it, but the question is, did you?

If you’ve walked past an oversized image of David Cameron and thought ‘what are you looking at?’ only to get an empty glare back, then Andy Barefoot’s very funny site gives you the chance to write your own response for the Conservative campaign poster for the upcoming UK general election.

You can change the line and the logo. Hell, if you’re really up for it, you can change the shape of the election itself.

: :

via boredomisyourfault (via @mattyboomboom)