I’ve been known to do a little doddle on my shoes, even had the fabulous Brennan & Burch doodle on some old Adidas trainers for me. So when Bucketfeet caught my eye it nearly made me open up a new pack of felt tips.

Bucketfeet is a footwear company that collaborates with global artists to produce colourful graphics for basic pumps. The philosophy is that each pair of pumps are a blank canvas for a means of expression and an opportunity to contribute to the founders passions. Providing arts and sports programmes for poor children around the world, with 5% of their profits going to their charitable partners.

Love the concept. Love the product. However what I wasn’t so amoured with the ‘brand’. The fashion industry is a tough market and taste maker fashion is an even tougher gig, usually reliant on a bunch of trendies to take said style to heart and proliferate to the masses while they move on to the next thing.

For a style conscious brand with an actual conscious, it’s important to be able to compete on all levels as your competitors. That means paying attention to the total communications package. A slick website, beautiful photography and a brand proposition that screams ‘buy me’ are must haves. The good news is that this is something Bucketfeet can easily rectify in time, allowing them to access an even wider market and share more profits with their chosen causes.

Fashion – some people love it while others hate it. Style on the other hand is something most people would like to think they possess. Unlike fashion, style is a personal thing, wrapped up in a sense of identity and culture. During a lifetime an individual’s personal style may go through many changes reflective of where they’re at, at the time.

Style Like U is a video blog that deconstructs the process of how we go about creating ‘style’. Interviewing a range of stylistic folk, they garner an individual take on stylistas dress sense as interviewees share stories on their influences; from music, social consciousness to the effects of bullying at school. Getting dressed in the morning can be anything from an opportunity for artistic expression to a more regimented utilitarian approach. One thing is for sure; it really is what you decide to make it.

Rollup. Rollup. 15 years after rudeboy culture in put down the style of the rollup jeans, ‘trend central’ picks it up and runs with it like it was born yesterday.

The circle of style, fashion – and history in general – plays itself out courtesy of Size? and their promotion of the Nike Pre Montreal Racer which are being released for the first time since 1973.

The unwanted Xmas jumper used to be the stuff of nightmares, but thanks to Shoreditch sheek, Andrew Salomone and his genius of a hacked knitting machine those worries are thing of the past. I want me that Bill Cosby number.

Merry Xmas LBB Crew!

I’d never hear of OriginalFake, but I had heard of Snoopy. I can’t actually buy a limited edition Snoopy because they’re sold out, but because of Original Fake’s strategic merchandise tie-in with Kaws, I’m now looking at ties on the OriginalFake website. Ok, there are no ties but there are some rather fresh sleeveless puffa’s.

Extending into new markets by dangling familiar carrots is part of the marketing game. And if you can’t crack a nut with a hammer, use a chisel; or in this case a cartoon legend, who through some subtle reworking has lost his eyes.

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via This Is Collate

Props, backdrops and a pull-out-all-the-stops attitude means there’s an added level of craft and invention to the work of fashion photographer Grégoire Alexandre.

Simply put, this is one of the strongest, most poignant music videos you’ll ever watch.

In fact to call it just a music video does it a disservice, but if you want something to do with 9mins 40seconds of your time, you could do no better than watching this.

Carpe diem.

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