Simply put, this is one of the strongest, most poignant music videos you’ll ever watch.
In fact to call it just a music video does it a disservice, but if you want something to do with 9mins 40seconds of your time, you could do no better than watching this.
The average coming-of-age film is generally thwart with drama at every turn and a look-at-me-look-at-me element that rarely deserve any attention at all.
So if you come across a largely slept on 2002 film full of character, subtlety and previously untapped performing talent, then you’ll have no doubt discovered what it was like Raising Victor Vargas.
Picture the swanky but slightly chaotic scene. It’s the screenwriters strike of 2007. There’s no new product and no scriptwriters to make it. What to do? Dip into the archives of course, for a brand that was crying out for a remake.
So what next when you need the hard cash of major investors in order to bring the project to life? Well if you’ve got the iconic visual references of the original Tron to drawn on, you for-go the script and cut straight to the trailer.
Post production juggernauts Digital Domain did the honours, which in turn brought on the necessary brands and distributors to make things happen. Most tellingly from a marketing perspective was the simultaneous development of a Tron Legacy computer game, which if modern marketing trends count for anything, will probably outstrip the ridiculous revenue already promised by the film itself.
Not every brand will be able to try this at home, but it won’t be the last time we see this potential means of production.
Three rolling street-side billboard ads with three tenuous uses of the Saint Georges flag can only mean one thing; it’s World Cup silly season.
All the things you need to prepare you for a summer of sporting activity, you know – chocolate bars, beer, fizzy drinks – have provided us with all the ad nauseum we need for the coming summer months.
And there’s the new spot from Nike. In truth you don’t need them either, but as usual they claim a credible position with an irrefutable life message.
The ads not bad either.
If you’ve been watching the news recently or have even a passing interest in volcanoes, then you’ll have at least heard about Mount Eyjafjallajökull.
No we can’t pronounce it, yes it’s kept Suzy from seeing her beloved little Paul for three whole days.
In truth this eruption has caused no end of disruption to the world of aviation, but if we step back from our travel itineraries for a moment, Mount Eyjafjallajökull becomes a stark reminder of the planets relative infancy as well as its amazing beauty.
Sean Stiegemeier certainly saw it, and he spent four days capturing it. He used a Canon 5d mkII camera, which I want, and music from Jónsi, which I like.
I was lamenting the lack of quality April Fools jokes today when an article about Unicorns on the telebox came along, and had our MD Steph done up a kipper.
Another quality contribution comes by way of NIke’s film, which documents how they get that special air into their NIke Air trainers.
Check out how Apple manage a nice bit of product placement 0:26 in. These big boys never seem to miss a trick.
Check out the vid here
Self deprecating humour doesn’t normally come high on the young alpha males’ CV, but that could be about to change. Let me introduce you to Shadrack and the Mandem, courtesy of Clickreplay.tv
It’s high time that ‘urban’ male posturing got a full satirical send-up and Shadrack’s series of video treats send the whole culture up through the roof. Coupled with a twitter campaign that takes the concept onto new 140 letter highs and what you’ve got is comedy for a new age with a level of wisdom and insight that is ageless.
In their own words, Clickreplay.tv want to ’simply be the back bone of, online home grown UK comedy entertainment.’ And anything is possible, as this is what I call true cultural ownership of the good, the bad, the ugly & the absolutely hilarious.
My friend Jason pointed me in the direction of this masterful video by director and visual effects guru
The way Sam plays with the sense of scale and movement is truly a joy to behold, as it makes for one utterly enchanting piece of work.
Now why didn’t my train-set ever look like that?
