Simply put, this is one of the strongest, most poignant music videos you’ll ever watch.
In fact to call it just a music video does it a disservice, but if you want something to do with 9mins 40seconds of your time, you could do no better than watching this.
Traffic Wardens: We can’t stand them. The Insomniax: If you don’t know them, by the time we’re finished you will do.
Crystle Clear Cinema presents A Bad Day For Benny trailor for the impending short film, featuring Insomniax band member and fully paid up theatre performer Mark Anderson. Benny’s the Warden who can never catch a break, though we can probably agree that he doesn’t deserve one.
With soundtrack by The Insomniax and a cameo by INX’s very own Doctor Sydney Velvet (that’s right), what this video hints at is a) the versatility required by the modern performer and b) the analytical / creative spontaneity of American Director Crystle Clear who discovered a phenomenon we despise and turned it into a short film we can warm to.
Sometimes if you want to create extra footfall for your brand, you’ve got to take it to the streets. Literally.
Brand Mystro has certainly figured that out, so follow him and his tape-deck roadshow, as he travels the tube from markets to the Millennium Bridge getting more than a smile or two along the way.
Genuine human to human interactivity begets viral / trailer, begets complementary blog piece. See how this marketing thing works? I know what it’s like around my way, turns out Mystro’s way is pretty similar.
Picture the swanky but slightly chaotic scene. It’s the screenwriters strike of 2007. There’s no new product and no scriptwriters to make it. What to do? Dip into the archives of course, for a brand that was crying out for a remake.
So what next when you need the hard cash of major investors in order to bring the project to life? Well if you’ve got the iconic visual references of the original Tron to drawn on, you for-go the script and cut straight to the trailer.
Post production juggernauts Digital Domain did the honours, which in turn brought on the necessary brands and distributors to make things happen. Most tellingly from a marketing perspective was the simultaneous development of a Tron Legacy computer game, which if modern marketing trends count for anything, will probably outstrip the ridiculous revenue already promised by the film itself.
Not every brand will be able to try this at home, but it won’t be the last time we see this potential means of production.
Mars Blackmon was a Spike Lee alter-ego who starred in his seminal She’s Gotta Have It ‘86 movie.
The character gained cult status as iconic front man for Nike’s Air Jordan commercials in the late 80’s early 90’s, and they’ve given life to Mars once more through designer / art director Markus Eriksonn’s website and iPhone app work for Nike.
Go to the site (or customary iPhone app), choose your best body double, upload your pic and you an excellent way of bringing two iconic brands to you, the new ‘Mega-drive Generation’.
Do y’know? Do y’know? Do y’know? Well you do now.
It was only a matter of time: the return of the tape cassette. I’ve been waffling on about its return for some time now though I’m not one to blow my own trend-setting trumpet.
The tape release of Goldfrapp’s latest album Head First could well see the floodgates open in the near future, as other tastemaker artists / labels are do whatever it takes to create commercial viability / visibility for their physical products.
The albums is of course available in the traditional formats, but I’m sure though that Goldfrapp’s longstanding relationship with Big Active will have no doubt forced the creative issue.
What to do in an age of ever-decreasing record sales and the impending death of analogue?
Well if you’re Stones Throw, whose founding father Peanut Butter Wolf has a more than vested interest in vinyl culture, you teamed up with Serato and J Dilla Estate for the ultimate analogue digital combo.
For the uninitiated, Serato Scratch Live is a DJ software that allows DJs to use their ever growing MP3 collection while utilising the ancient art of Turntabalism ( or good old fashioned record spinning). J Dilla was a prolific Hip-Hop producer who passed away 2 years ago from Lupus, leaving a legacy of music longer than all our arms put together.
He was also a Momma’s Boy, and this set of 2 discs with six J Dilla tracks (2 sides with Serato Control Tone) and 2 donut slipmats in a package designed by Studio No.1. will be released May 10th, the day after Mother’s day.
Self deprecating humour doesn’t normally come high on the young alpha males’ CV, but that could be about to change. Let me introduce you to Shadrack and the Mandem, courtesy of Clickreplay.tv
It’s high time that ‘urban’ male posturing got a full satirical send-up and Shadrack’s series of video treats send the whole culture up through the roof. Coupled with a twitter campaign that takes the concept onto new 140 letter highs and what you’ve got is comedy for a new age with a level of wisdom and insight that is ageless.
In their own words, Clickreplay.tv want to ’simply be the back bone of, online home grown UK comedy entertainment.’ And anything is possible, as this is what I call true cultural ownership of the good, the bad, the ugly & the absolutely hilarious.
