Three rolling street-side billboard ads with three tenuous uses of the Saint Georges flag can only mean one thing; it’s World Cup silly season.

All the things you need to prepare you for a summer of sporting activity, you know – chocolate bars, beer, fizzy drinks – have provided us with all the ad nauseum we need for the coming summer months.

And there’s the new spot from Nike. In truth you don’t need them either, but as usual they claim a credible position with an irrefutable life message.

The ads not bad either.