Get Serious. Get to Work. No it’s not Gordon Brown tirade, but from a recent Nike spot that says what the Department of Trade and industry would love to put out there, if only they thought young people were listening.

With a strong voice-over narrative and poignant strap-line, Nike manage to separate a more general, life affirming message from the consumer action that not only strengthens the Nike brand, but makes the ad feel genuine in its motivations.

I actually felt motivated watching it, but the question is, did you?