We should have posted this weeks ago, but we spent too much time laughing and not enough blogging.

The success of the Shadrack series caught the attention of the Boxfresh crew, and this new video spot from the Man Dem highlights Boxfresh’s commitment to the cultural tie-in.

‘We Are You’ is Boxfresh’s tag-line. Directed by Steve Glashier, Shadrack has brought 300,000 odd ‘you’s’ to their ‘we’, so excuse the language and get with the clever, nuanced humour.