Mayer Hawthorne on vocals – singing a Tony Bennett classic with beautifully art-directed video and merchandise to match – can only mean another collabo pack from the niche marketing hit-masters over at Stones Throw.

It’s hard not to disappear into the carefully crafted slowmos, but if that wasn’t enough, the track comes loaded on a heart-shaped USB flash drive, thus ensuring that as my heart leaves for sunnier climbs, my wallet also leaves my pocket.

An image of the past combined with the sound of the future courtesy of the music /marketing guru’s at Stones Throw and Bruce Haack, who was not only widely considered as one of electronic music’s true pioneers, but was also a man in possession of the most unassuming of faces.

This is a video of simple teenage abandon with not an alcopop in sight – just coke cans on the table.

What to do in an age of ever-decreasing record sales and the impending death of analogue?

Well if you’re Stones Throw, whose founding father Peanut Butter Wolf has a more than vested interest in vinyl culture, you teamed up with Serato and J Dilla Estate for the ultimate analogue digital combo.

For the uninitiated, Serato Scratch Live is a DJ software that allows DJs to use their ever growing MP3 collection while utilising the ancient art of Turntabalism ( or good old fashioned record spinning). J Dilla was a prolific Hip-Hop producer who passed away 2 years ago from Lupus, leaving a legacy of music longer than all our arms put together.

He was also a Momma’s Boy, and this set of 2 discs with six J Dilla tracks (2 sides with Serato Control Tone) and 2 donut slipmats in a package designed by Studio No.1. will be released May 10th, the day after Mother’s day.