The London Community Resource Network works with a diverse range of businesses and communities to address a number of environmental and sustainability issues. Despite their successes, they were having difficulty connecting with youth audiences, whom they saw as an important audience.
We worked with a group of 13-20 years olds, to not only educate them about the importance of these issues, but to also enable them to create their own ‘Reduce, Re-use, Recycle’ advertising campaigns targeted at their own peer group – young people!
Slough Young Carers, part of the national charity Crossroads, needed a rebrand that reflected the work they do while appealing to the young people they help. Working with several of their young beneficiaries, the Let’s Be Brief programme gained an understanding of what the charity services meant to them, as well as how best to translate their ideas and feelings into a design for the charities new brand identity.
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