Getting a break into creative industries can be tough. The â€˜not what you know, but who you knowâ€™ element is all-too prevalent. And is boring AF.
On the flip side, as a creative person, youâ€™re stacked with ideas. Thatâ€™s your thing. The challenge is to make those ideas happen and creating your own break. In future, the word â€˜agencyâ€™ wonâ€™t refer to applying for a job â€” your â€˜agencyâ€™ will be the difference between surviving and thrivingin your creative career.
But where there is a will, there is a way. Which is why Letâ€™s Be Brief were joined by a crack team of UAL coders / designers / strategists / content creators, as part of our Making It programme â€” a one-week collaborative project.
To make it, you literally have to make it: The Making It programme at University of the Arts’ London College of Communication in Elephant & Castle.
Photography: MA Advertising student and crack team member, Leoni Lessmann.