Asset 13prev
Asset 13next

Amber Vittoria provides some essential insight into career changes, the wonders of travel & the virtues of Google calendar

I try my best to ensure that the work I make is honest to me, conscientious of others, and provides an ability for the viewer to learn something about themselves.

Accelerated change, whilst commonly referred to within the context of technology, can be belatedly applied to matters of representation. Terms such as transgender, feminism, and non-binary may all appear before 9am on breakfast time TV, as binary depictions of man / woman / black / white / gay / straight are continuously challenged by a new generation of creators and activists, shifting narratives in mainstream discourse.

In the current zeitgeist, having a ‘position’ as a creative, can be a powerful thing. Using your discipline to communicate your ideas and perspective on issues, also enables differentiation in the marketplace.

New York based visual creator Amber Vittoria has seized this opportunity to produce a new take on femininity and the female form. With loose, bold illustrations. and having previously working as an art director / designer, Amber took the leap into freelance illustration earlier this year. This decision has already led to a substantial client list of heavy hitters such as Gucci, The New York Times, Instagram and Celine.

Amber Vittoria gave us a brief insight into her change of career direction, the wonders of travel and Google calendar.

Q) How would you describe yourself in 5 words?

A woman trying to create.

Q) What was your pathway into creative industry?

I was fortunate enough to have parents who saw my joy while creating art; they asked and enrolled me in after-school art programs, encouraged me to go to college for art if that’s what I wanted. They have continually supported me over the years.

Q) You’ve worked in various capacities (art director / designer / illustrator). Your most recent work has a more definitive style, around the femininity and the female form. What inspired this change of direction in your work?

My current work is an evolution of all that I’ve learned over the last several years; working with, meeting, and learning about incredible creative women inspires the work I make today.

Q) As visual communicators do you feel a sense of responsibility for the type of imagery you put out to the world? If so why?

I try my best to ensure that the work I make is honest to me, conscientious of others, and provides an ability for the viewer to learn something about themselves.

Q) What impact do you think feminism is having upon visual arts [creative industry] at present? And are there any creatives in the realm that you admire?

Like most industries, the creative industry falls to the pattern of majority men in senior leadership positions. With the rise of other genders advocating for ourselves, we are starting to see a shift in this pattern. For creatives I admire, definitely take a look at the people I follow on Instagram; there are so many.

Q) You’re recently become a fully fledged freelancer. How are you finding the process?

I’ve learned that keeping a Google calendar, scheduling in breaks, and taking ample time to travel when possible has really helped me keep a balance.

Q) You’ve worked with many high profile clients (Gucci, New York Times, Instagram). How did you go about the process of actively marketing yourself?

Over a period of a few years, I’ve built a small community on Instagram of those who connect with my work; from there, I’ve reached out to brands I love in hopes of working together in the future.

Q) As a freelancer, what’s been your most exciting experience so far, and on the flip side, biggest challenge to date?

The most exciting experience is to be able to work from almost anywhere; the biggest challenge is to not overwork myself.

Q) Do you ever suffer from a creative block? If so, how do you stay motivated and rejuvenate the creative process for yourself?

If I have a creative block and can take a break, I pause for a few hours or days. If I’m under deadline, I try fun exercises such as drawing with my less dominant hand, drawing with my eyes closed, and making for makings’ sake.

Q) You’ve collaborated with other creatives / brands to produce products. Is this something you’d like to develop more of in the future?

I love collaboration, especially on products. It is an accessible way to support the arts while getting a useful object.

Q) For those looking to take the plunge from full-time employment to self-employment whether through freelancing or setting up a business, what advice would give them in order to best equip themselves?

My first step was to take a job that was a proper 9-5 (vs. an 8-8 situation) and leverage that time back to start freelancing in the mornings/nights/weekends. Once I got to the point that I couldn’t balance both, I made sure I had enough saved and quit my full-time. There isn’t one right answer, perhaps taking a part-time job vs. a 9-5 is another solution, but this is what worked for me thus far!

Q) What helps you to stay organised?

Google calendar is my favorite way!

Q) What’s next?

Ideally, I’d love to work on larger collaborations with brands who have positive mindsets.

Leave a Reply

Your email address will not be published. Required fields are marked *