If you work with type or have any interest in typography, you’ll understand how challenging laying out type well can be. The thing about good typography is that when you do it well only other type-nerds notice. Do it poorly and it can stand out a country mile.
Antonio Carusone’s 8 Simple Ways to Improve Typography In Your Design is a great article that covers the various problems designers face when setting type and how to best approach them. leading and no more hanging quotes for you.
Not everyone will notice but the sense of satisfaction will be worth it, and those in-the-know will know.