So you thought Benedict Redgrove only dealt in amazing still images? Well think again buster. V is both beautiful and unpretentious – unlike 99 per cent of car ads – and lasts more than minutes, which aside from Honda’s Cogs, few car ads could ever hope to get away with.
Sheet Metal Folding Robots for Wired Magazine effortlessly extolls the virtues of manufacturing, showcasing once again why the promotion of tech and innovation rests partly in Redgrove’s hands. Of course you’re never likely to hear a xylophone in a factory, but it’s the addition of such a calming soundtrack that allows the viewer to enjoy the fluid poetry of machinery.