Christina Guitian tells John’s story for the Multiple Sclerosis Society of Western Australia

Illustrator Christina Guitian was recently commissioned by the Multiple Sclerosis Society of Western Australia to illustrate their ‘Member Stories’ initiative. Art-directed by The Brand Agency, Christina was asked to create a composition combining text and images that reflected the personality, struggle and courage of John.

Illustrated with trademark style, the campaign is engaging, informative and unpatronising — the essential hallmarks of an effective fundraising campaign.