D&AD New Blood Awards Nominee 2014 :: Gary Curzai

mygraphickatha2 mygraphickatha3 mygraphickatha4 mygraphickatha5 mygraphickatha6 mygraphickatha7 mygraphickatha8India’s culture is immense, from art to music the people of India have always tried to make everything as beautiful as possible. Living in Bombay has given me a unique perspective on how the globalized part of India is moving away from its vast history. My design is based on how I feel the future of Design in India should be. Keeping the exquisite art while also giving it a modern twist. In telling my story I tried to visualize a “katha”, an ancient form of storytelling through dance, music and art.” A complex visual narrative that could be interpreted upside down is impressive. The Graphic Kartha felt like visual braille. It was complex yet considered, colourful and intuitive, meticulously designed with no small amount of attention to detail. Telling a story needn’t mean telling every single word. The physical product again helped no end. It felt important yet unpretentious, which given the grand ambition of the project was no mean feat at all. Top tip: adding some white balance to the photography would’ve helped somewhat. :: Gary Curzai — My Graphic Katha is an in-book nominee for the D&AD New Blood Awards 2014 // Make Your Mark — Tell Don’t Sell is a D&AD brief written in partnership with LBB // // Judging Panel – Joel Gethin Lewis, Jack Renwick, Craig Oldham, Ansel Neckles]]>

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