It doesn’t take much in the 21st Century to become a ‘celebrated’ individual. The exploits of the rich, talentless, Kim-Kardashian-Paris-Hilton-types keep the Daily Mail’s gossip columnists happily paid. And if you don’t have rich parents, sort yourself out with a reality TV series of some kind.
The culmination of a party-and-bullshit culture can leave you feeling like you’re living in the most superficial time ever, but luckily there are always those who engage their noddle.
A nice little short that re-enforces the brands ethos neatly, Below the Surface asks pertinent questions about what motivates us to pursue love and money, and the differences between the two.