Freytag Anderson branding for Fraher Architects

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Glaswegian design agency Freytag Anderson Visual have developed an identity system for London based Fraher Architects, inspired by the visual language of architecture. Featuring a plan view of the letter F, the logo represents intersecting compartments or rooms to create a simple graphic device for containing text, images and texture.

Logo applications include a suite of stationery, internal documents and presentation materials. The rebranded Fraher (and soon to be launched) website also promises to make use of Freytag’s adaptable branded mechanism.

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