We believe less is more. In the ad world less can be more, but you try telling most clients that. The proverbial wanting ‘more’ lives alongside the other infamous client cliche of “can you make the logo bigger?” But what happens when the client think less is more too?
Future Deluxe have created a series of short animations to launch the new Adidas ZX Flux ‘sneaker’ (as my Dad would say) — a stripped down version of the original classic ZX range representing the principles of minimalism. BINGO.