Only recently has the face behind artist moniker Ikonika (oh the wordplay) stepped out from behind the brand. I was immediately drawn to the bold typeface and use of golden section references in the design. WIth such well crafted design you’ll be glad to know that the music doesn’t disappoint either.

I’d only recently discovered that this artist / producer DJ / label owner is in fact a ladyyyy, which in a male dominated underground scene makes Ikonika a premium in marketing terms. But as with all artists taking a view to longevity, the focus has been on putting out premium product, with Ikonika’s remix for American Men┬ábeing a case in point. Hotness.

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