Ineo Designlab :: Højmark Cycles Brand Identity

The story of Højmark Cycles began in the seventies at a local blacksmith on the Danish countryside, building handmade bike-frames. Pedal down the road a few years and that journey traverses through the offices of Ineo Design, who as part of a rebrand with this heritage cycle company, have developed a handmade typeface and stationary pack very much in keeping with the Højmark journey.

Højmark’s undoubted obsession in frame geometry reflects beautifully in the minimilast geometry of the typeface. Handmade and hand stamped, Ineo’s complete re-design package wins hands down.

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