Jelly London :: #TurnUp & Join the Movement

25. Make_It_Move_TurnUp_JellyLondon_ft_on Lets_Be_Brief

11. Jenny_Mustill_Turn_Up_JellyLondon_ft_on Lets_Be_Brief

23. Josie_Gledhill_TurnUp_JellyLondon_Sq_ft_on Lets_Be_Brief

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03.Adam_Higton_Turn_Up_JellyLondon_ft_on Lets_Be_Brief

72. Liz-Tregaskis_Turn_Up_JellyLondon_ft_on Lets_Be_Brief

04. Marcus_Walters_TurnUp_JellyLondon_ft_on Lets_Be_Brief

28. Biff_TurnUp_JellyLondon_Sq_ft_on Lets_Be_Brief

001. Jon_Burgerman_TurnUp_JellyLondon_ft_on Lets_Be_Brief

105. Chris_Clarke_TurnUp_JellyLondon_Sq_ft_on Lets_Be_Brief

On June 8, we face a critical ideological & economic choice on the future of Britain. On Monday, the final day of registration, 246,487 18-24 year old’s registered to vote in the upcoming UK General Election — a snap election that has over 1 million of the same age group register in that time. Yet January gym memberships and voting registration have much in common, in that sign-up represents no more than the beginning of a journey towards active participation. The next, all important step in the process is taking due consideration, and definitive action at the ballot box.

Inspired by the power of the vote and the immediacy of the upcoming general election, Jelly London recently teamed up with Bite the Ballot to generate a creative brief that invited artists, directors, agencies, creatives, musicians, celebrities and more to help spread the campaign’s “turn up” message on as many platforms as possible.

These politically minded artisan’s were challenged to take the campaign’s ‘Turn Up’ tagline, and interpret whatever that might mean to them — visually, vocally, musically. The open brief came with a few caveats mind: including party neutrality, the avoidance of nudity / profanities where possible. “Impossible” we hear you say, but that was the brief.

Above are a few of our favourites. Remember: together we can change this shit.

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