Lance Armstrong :: Live Strong

If you know anything about the living legend that is Lance Armstrong then you’ll know that he’s still alive because he is a legend, which is why the Live Strong adage makes sense. For those of you that need bringing up to speed, Armstrong is a record-holding seven-time winner of the Tour de France and cancer survivor.

The Lance Armstrong Foundation unites, inspires and empowers people affected by cancer and anyone with a pulse. When it comes to a story like Lance’s you don’t really need to sell it, you just need to tell it, courtesy of a minimalist booklet designed by Hort and co-signed by Nike.

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