LBB Pop-Up School :: Content is King w/ LEMONADE MONEY

LEMONADE MONEY’s latest TV production for Channel 4, Four to the Floor has been likened to the glory days of MTV — mixing music, comment and animation, whilst gaining the attention of that elusive ‘millennial’ audience.

Having consulted for the likes of Nike, Adidas and Sony, LEMONADE MONEY founder James Payne worked within entertainment TV for 8 years before setting up the dynamic production house that is helping to break the careers of a new generation of music stars, in turn spearheading a revolution in British music and video.

Join Let’s Be Brief’s Stephanie McLaren-Neckles in conversation with James Payne to discuss the relationship between culture, content and audience building.


Mon 16 Nov ~ 7–8pm // Soho House, 76 Dean St, London W1D 3SZ // For more information about attending, please email: hello@

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