Lufthansa Airlines show how #ModernMarketing is done with this targeted #WorldCup twitter campaign

‏@lufthansa: The best extra weight we’ve ever carried! The German football team and Lufthansa Airlines: everyone’s a winner, thanks to some ‘total football’ and this on-point twitter campaign. :: For more A* examples of modern marketing, check out the Tell Don’t Sell — Modern Marketing masterclass // Tuesday 22 July 2014 // 19:30-21:30 // £35 // Bootstrap Company, The Print House, E8 3Dl // BOOK TICKETS]]>