Yesterday, behind a hidden door in a monster supplies shop in East London, a secret monster gathering took place. The expert tear harvesters at Halen Mon and Studio Weave met to reveal the newest product in the monster supplies store. ‘Gently boiled, released into shallow crystallisation tank, then harvested by hand and finally rinsed in brine,’ salt from tears, the new Hoxton Monster Supplies’ range is something special.
It’s taken over a year of work and planning not only to create a range of truly beautiful products but also strangely edible, tasty salts. According to Jay of Studio Weave, developing such a fitting aesthetic i.e. choosing the bottles, was actually the most difficult yet most fun part.
The shop dwellers and craftsmen discussed things like what makes people cry – which interestingly can range from pain to eating really good food – and the different ways people express their feelings. Developing the gruesome but still magical story of monsters extrapolating the very fundamentals of human suffering as tasty treats.
The best children’s stories appeal to adults as well as children and Hoxton Monster Supplies have definitely grasped that communicative method. The detail and consistency that runs through all the products is definitely present in the new range, capturing many an imagination and creating many an enthusiast.
Guests at the launch included philosopher Kristina Musholt, and play therapist James Hawkins. As well as sharing the philosophies of crying, dreams, nightmares and emotion, each offered their own reasons for why the tears might just be so popular; my favourite being the mythical possibility of being able to capture an abstract emotion.
As I sit crying to Spice Girls’ Mama, I can’t help wondering if my tears really do taste of nostalgia and sorrow. And what does sorrow, in fact, taste like?
A mix of mystery, magic and curiosity perhaps: what Hoxton Monster Supplies are known for. Imagination as commodity supports tomorrow’s young writers while funding the Ministry of Stories.
And believing it is the most important thing about selling. It’s brilliant to see the emotions the product is currently stirring up (this is where I ask you to direct your eyes to some of the hilarious Daily Mail comments). Not quite ice cream made from human breast milk, just yet, but enough to possibly inspire the next range of bottled bodily fluids.