Technology company MonkeyLectrics have created a system of LEDs that can turn any bike into an artists pallet / mobile advertising hoarding / object distinguishable from space.
How popular this system will prove to be amongst the average cyclist-in-fear-of-their-bike-being-stolen remains to be seen, but as the video highlights (no pun intended), a well programmed messaged can create an extremely eye-catching message board. The Golf Sale sign may well have been given its last rites.
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