New Blood Black Pencil Awards

dandad_black_pencil_panel_wpp_the_green_switch dandad_black_pencil_panel_xl_recordings dandad_black_pencil_panel_xl_recordings_lbb_bumrush At LBB, we take the futures of the next generation of creative minds very seriously. As part of the D&AD Yellow / Black Pencil judging panels it was good to see that some of the pre-emininent figures in the wider creative ‘industry’ feel exactly the same way. Having had a lot of fun judging our own Tell Don’t Sell – Make You Mark brief with D&AD, the Black Pencil panel felt like something of a creative Under 21’s World Cup Final. Off the back of an afternoon of hearty debate, two Black Pencil winners elevated themselves from the group. The thoughts of myself and fellow judges are surmised in the short video above. A personal overview of the winners and their winning contributions can be found below. Whether you press play or read on, you’re onto a winner: The Green Switch is a button on the Google website that alters the Google algorithm by adding ecolabels to the equation. Eco-friendly companies and products are subsequently rewarded with top search results in Google, forcing less eco-friendly companies to become greener in order to maintain an competitive online presence. It sounds so simple you’re probably reading this and wandered why you never thought of it yourself. Too late, because Paul J. de Ridder and Yme Gorter did — and they got a Black Pencil for it. Kudos. Where The Green Switch won judges over with its simplicity — if you can call a whole new form of algorithmic categorisation ‘simple’. The other Black Pencil winners were Anna Barton, Louise Delves and Sam T* Smith who devised an interactive poster that was both mind blowing in its complexity and stunning in its flawless execution: Three: Song sections are torn off and played through a punch paper music box. There are three sections; the first plays the three White Stripes songs that inspired Aluminium, the middle plays Aluminium’s tracklist, and the last plays the movements of Chroma’s dancers, allowing the user to experience the music, type and movement of the event. These components are arranged to allow the user to play them individually or together, reminiscent of the event itself. The process of feeding it through this music box demonstrates the mechanical, ‘nuts and bolts’ feel of The White Stripes. *not to be confused with Sam Smith the singer]]>

Leave a Reply

Your email address will not be published. Required fields are marked *