Nike Golf :: No Cup is Safe

Nearly 8 1/2 million independent users via YouTube for a golf ad. Most of the viewers don’t even play golf, but they don’t have to as they all know amazing branding when they see it.

Woods and McIlroy; The King and the New Buck: both number 1’s in their own right, but given that McIlroy is the one right now, the masterful scripting magnanimously gives Woods the last laugh.

If you wanted a case study as to why TV channels are struggling to attract meaningful advertising, this is it.


via BNTL

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