Get Serious. Get to Work. No it’s not Gordon Brown tirade, but from a recent Nike spot that says what the Department of Trade and industry would love to put out there, if only they thought young people were listening.
With a strong voice-over narrative and poignant strap-line, Nike manage to separate a more general, life affirming message from the consumer action that not only strengthens the Nike brand, but makes the ad feel genuine in its motivations – the purpose of which takes us back to where we started.
Now get serious, and get to work.