I’d never hear of OriginalFake, but I had heard of Snoopy. I can’t actually buy a limited edition Snoopy because they’re sold out, but because of Original Fake’s strategic merchandise tie-in with Kaws, I’m now looking at ties on the OriginalFake website. Ok, there are no ties but there are some rather fresh sleeveless puffa’s.
Extending into new markets by dangling familiar carrots is part of the marketing game. And if you can’t crack a nut with a hammer, use a chisel; or in this case a cartoon legend, who through some subtle reworking has lost his eyes.
via This Is Collate