Popular :: Balearicos

Popular Peter Chadwick was recently asked to create an identity for Friday nights at the Red Market in Shoreditch. If the brand work is anything to go by, we missed out some very colourful events. Peter tells LBB how he got quite literally, from A to B:

“The identity was to include a logo type, mark, online and social media assets, flyers, adverts, badges and billboards. Balearicos ran through July & August this Summer, with the aim of bringing a little bit of Ibiza to East London. No brief was given, so we decided to create a strong, stripped back and bold aesthetic using a limited colour palette. Settling on the main mark being a geometric letter B working alongside a circular sun motif.”

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