Are you starting a business, or about to pivot your current one? Do you want to take a brand-led approach to your professional career?
Get a head start out of the brand-building blocks with The Let’s Be Brief: Design Your Brand Proposition toolkit interactive workbook.
Acting as your friendly-but-kick-ass coach, our toolkit guides you through a DIY brand audit workout, enabling you to create a strong and sustainable brand proposition.
Q) Great, but what exactly is a brand proposition and why is it important?
Your proposition is the foundation — the big picture, strategy-driver behind your brand vision. A good proposition will reflect your company’s purpose, strategic aims and brand promise to your customer.
As a form of strategic communications, it enables customers, stakeholders and investors, to gain a succinct insight into your business, brand ideology and how these elements correlate with a set of clear actions and consistent brand behaviour.
Q) What will the Design Your Brand Proposition toolkit help me to do?
WHETHER FREELANCER, START-UP OR ESTABLISHED BUSINESS, THE DESIGN YOUR BRAND PROPOSITION TOOLKIT IS A LAUNCH-PAD TO DEVELOPING YOUR BRAND AND BRAND COMMUNICATIONS.