“Any sound that Winston made, above the level of a very low whisper, would be picked up by it, moreover, so long as he remained within the field of vision which the metal plaque commanded, he could be seen as well as heard. There was of course no way of knowing whether you were being watched at any given moment. How often, or on what system, the Thought Police plugged in on any individual wire was guesswork.” — George Orwell, 1984
The lesser known Samsung x Yahoo pop-up partnership has seen Samsung experimenting with new ways to show users ads on your set – e.g. on-screen pop-up banner stylee’ – with the smartTVs inserting pop-up video adverts into television programmes and movies played through ‘third-party apps’. Supposedly an ‘opt-in’ function, the pop-ups actually require users to opt-out in order to switch the Yahoo pop-ups off.
Simple, no? Well just don’t swear at the TV – it’s listening to every word you say.