Traditional advertising has long lost its allure. Consumers, clients, customers have not only developed a sophisticated understanding of communications, but now expect relevant engagement in the right places and spaces. Creative businesses have a great opportunity to utilise this trend to their advantage.
Delivered by Let’s Be Brief, the ‘Tell Don’t Sell’ masterclass will discuss and assess narrative construction, as well as self-initiated projects from freelancers / brands themselves. Discover why the ‘telling, not selling’ approach will get you noticed.
LBB Pop-Up School: Tell Don’t Sell – Modern Marketing // Tues 2 Feb, 1-2pm // Soho House, 76 Dean Street, London W1D 3SZ// Want to bag a complimentary ticket? Sign up to the LBB newsletter to be eligible for LBB events at Soho House Group