If you want to win, you just can’t be shit. Not being shit is a good starting point for Jojo Oldham, but this Northern lass takes it much much further than that.
Jojo’s day job is as copywriter for Innocent drinks. In her spare time she design prints, cards and t-shirts which she sells online at Lovely Jojo’s and on a stall at Spitalfields Market . Her inspiration comes from life, love and thoughts of what to eat next. We definitely relate to the latter.
We were inspired by Jojo’s pithy use of language – what you’d expect from a copywriter – and her ability to create playful, hand drawn typography that works well on any printable surface; something you’d perhaps expect a little less.
Giving a sh*t never looked so good.