Time’s Up UK x Ravensbourne x Let’s Be Brief Live Brief Collabo

Young voices and ownership are absolutely critical in the press for change, which is why TIME’S UP UK is delighted to be working with Ravensbourne students and Let’s Be Brief on a communications piece targeted at other students.

January 2018 represented a tipping point. The discourse of women’s equality went from fringe issue, sometimes hot topic to full-blown cultural wave, garnering attention from news outlets and creating talking points on social media streams world over.

Every movement has its genesis. And that moment came in 2006, when activist and #MeToo movement founder Tarana Burke initiated a campaign to promote “empowerment through empathy” among women who had experienced, or were experiencing sexual abuse. #MeToo derived from Burke’s encounter with a young girl who confided in her about an experience of sexual assault, and upon reflection, wishing she could have shared and consoled the girl with, ‘me too’.

11 years later in an unrelated incident, the New York Times published a story detailing decades of allegations of sexual harassment by Hollywood Producer Harvey Weinstein. In response, actress and activist Alyssa Milano actively encouraged people to share their stories of workplace sexual harassment under #MeToo.

The subsequent turn of events gave birth to the Time’s Up movement, where artists, executives, producers and other female leaders from the entertainment industry came together to discuss what could be done in order to prevent abuse and to ensure equity for working women.

The resulting meeting of minds has been substantial and strategic. From Time’s Up Legal Defence Fund supporting women who experience sexual assault, harassment, abuse and related retaliation in the workplace, to the clout of having the entertainment industry raising awareness.

The Brief

In celebration of the Time’s Up UK one year anniversary launch at BAFTA 2018, the organisation have teamed up with Ravensbourne University and Let’s Be Brief to create a creative communications campaign.

Working with 2nd-year students from the Co-creation & Collaborative design elective, run by Let’s Be Brief’s Ansel Neckles and Stephanie McLaren-Neckles, the students have been tasked to create a campaign aimed at a youth audience; including producing GIFs to be shared during the 2019 BAFTAs.

Time’s Up UK’s Pip Eldridge & Rebecca Ladbury visited the university to brief the students and to give them a deeper insight into the organisation and its vision:

“TIME’S UP is a unified call for change from women in entertainment for women everywhere. We envision leadership that reflects the world in which we live with the aim to create change domestically and globally and join together with women across all spheres – in line with the recognition that systemic sexual harassment and gender inequity is universal.”

It’s a great opportunity to help shape the creative industry before they become industry. Ultimately this will be their industry in years to come, they’ll be the future culture creators so behaviour change really starts here.

Young voices and ownership are absolutely critical in the press for change which is why TIME’S UP UK is delighted to be working with Ravensbourne students and Let’s Be Brief on a communications piece targeted at other students.” ~ Pip Eldridge, Time’s Up UK

The 70+ class comprises of mixed disciplinary students from graphic designers, editors, product designers to filmmakers. Course tutor, Stephanie McLaren-Neckles thinks it’s an insightful exercise for both parties: “It’s a great opportunity to help shape creative industry before they become industry. Ultimately this will be their industry in years to come, they’ll be the future culture creators so behaviour change really starts here.”

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GIF by Jammm’n

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