The Boyscouts is a Netherlands based jewellery brand set up by designer Zelda Beauchampet. Based on the concept of creating jewellery for the ‘urban jungle’, Beauchampet’s collection references the pared down graphic aesthetic of Boy Scout culture. Call it Boy Scout Couture.
The collection and art direction reflects a wonderful eye for detail. I’m sure an honorary Boy Scout badge is being crafted at this moment to mark Zelda’s clever use of ingenious – and lateral – design inspiration.