Largely dispensable technology made indispensable thanks to massive splashes of colour and the hand-made touch of the guys and gals over at French creative agency Zim & Zou. Or should I say guy (Lucie Thomas) and gal (Thibault Zimmermann).
The tape fits in the cassette deck. Hell the film probably goes in the camera. Details that are so so small, yet so essential. For everything you need to know about this self-initiated exhibition of perfection, check 01:16 of the video.